Property advertising: where it pays to invest
Advertising does not replace price and presentation. It strengthens them when it reaches an audience that can buy.
01
Targeted promotion
General channels bring volume. Specialist channels bring intent. The right mix depends on the property and its audience.
Listing language must be specific. Big claims tire the reader and reduce credibility.
02
Measurement and adjustment
We measure views, calls, scheduled viewings and offers. If interest is low, we change image, copy or channel, not only price.
Advertising without measurement is an expense. Advertising with measurement is an investment.
“Good advertising is not what many people see. It is what brings the right people.”
This article is general information and does not constitute legal, tax or investment advice.
The Journal
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The Journal
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